In a daring move, facing mortal peril and all sorts of tremendous adversity, my company will… send out a newsletter this week. (When you read this, it may already have happened.)

Judging from all the desperate e-mails I have received last week (and the swarm I am still receiving these days), sending newsletters seems the worst offense anyone can commit in the world of business. The hype was picked up by large corporations who also started asking for our consent to send e-mail, reinforcing the panic over love’s labour’s potential loss. Continue reading →